浅析中西方酒文化差异（英）分析研究 工商管理专业VIP免费

浅析中西方酒文化差异ContentsAcknowledgmentsIAbstract(inChinese)IIAbstract(inEnglish)IIIChapterI.Introduction1A.Background1B.Significanceofthestudy1C.Organizationofthethesis2ChapterII.Literaturereview3A.Introduction3B.Literaturereview3C.Summary5ChapterIII.Thegenerationanddevelopmentofwineculture6A.ThegenerationofwinecultureinChinaandwesterncountries61.Differencesintheoriginofwine62.Differencesinwinevarietiesandrawmaterials7B.ThedevelopmentofwinecultureinChinaandwesterncountries9Chapter.DifferenⅣtwineculturesinChinaandwesterncountries10A.Differencesindrinkingetiquettes101.Differencesinurgingpeopletodrink102.Differencesintoasting113.Differencesinrefillingwine13B.Differencesinspiritualconnotations14C.Differencesinculturalvalues161.Hierarchyandequality162.Hospitalityandfreedom17Chapter.ⅤTheintegrationofChineseandwesternwineculture19A.Differentkindsofwinearewidelyaccepted19B.Tableetiquettesfusewitheachother20Chapter.ConclusionⅥ20WorksCited22AcknowledgmentsFirstandforemost,IwouldliketoavailmyselfoftheopportunitytoexpressmygratitudetoMs.ZhangChengcheng,mytutor,whohastakenherprecioustimeofffromhertightschedule,readingmythesiscarefullyandofferingmeconstantencouragement,valuablesuggestionsandenlighteninginstructions,whichcontributedtothecompletionofmythesis.Iwouldalsoliketoacknowledgemyindebtednesstoalltheinstructorswhohavecontributedtheirtime,thoughts,skillsandencouragementtothisthesis.Iamalsogratefultoalltheclassmatesandfriendswhohavegivenmegeneroussupportandhelpfuladviceoverthepastfewyears.Finally,Iwishtodevotethisthesistomybelovedfamily,whohavegivenmelifeandlove,andhavebeensupportingmefor22years.摘要酒在人类的日常交往中占有了重要的角色，在人类文化的历史长河中，酒不仅仅是作为一种物质而存在，更是一种文化象征。中西方不同的文化背景，使中西方的酒文化亦呈现出不同的特征。本文探讨了中西方酒文化产生与发展的过程，并分析了其背后的文化根源。知晓中西方饮酒礼仪上的差异，研究酒文化背后的精神内涵和折射出的不同价值观，可以更好地把握中西方文化的差异，从而排除在交流过程中由于文化的冲突而导致的不必要的麻烦，促进中西文化的交流与发扬光大。关键词：酒文化;酒桌文化;饮酒礼仪;价值观AbstractWineplaysanimportantroleinourdailylives.Inthelonghistoryofhumancivilization,winenotonlyexistsasalcoholicbeverage,butalsoasymbolofculture.Duetothevariousculturalbackgrounds,Chinesewineculturediffersfromthewesternwineculture.Thispaperlooksintothegenerationanddevelopmentofdiversewineculturesanddiscussesthereasonscontributingtothosedifferences.KnowingdifferentdrinkingetiquettesbetweenChineseandtheWestandresearchingtheirspiritualconnotationswillhelptoeliminateunnecessarytroublesincross-culturalcommunication,andmaycontributetopromoteandflourishtheexchangeofChinesecultureandwesternculture.Keywords:wineculture;drinkingetiquette;spiritualconnotation;valuesChapterI.IntroductionA.BackgroundCultureisalearnedpatternofbehavior,andisawayinwhichapersonliveshislife.Itisanintegralpartofeverysociety,andcreatesafeelingofbelongingandtogethernessamongthepeopleofthatsociety.Everysocietyhasadifferentculture,whichgivesitanuniquenessandidentity.Alcoholicbeveragecultureismorethanalcoholicbeverageitself,anditisthecombinationofdifferentculturalfactors.Wineisanethanol-richliquidfood.Sincethatmomentwinewasmanufactured,alongcomesthewineculture.Winecultureisoneofthemostimportantandpopularcultures,sinceitplaysanimportantroleinhumanculture.Itpermeat...