题目：三只松鼠的4R营销战略分析目录摘要..............................................................................................................................6一、引言......................................................................................................................7（一）研究背景..................................................................................................7（二）研究方法..................................................................................................7（三）研究内容..................................................................................................8二、三只松鼠公司简介............................................................................................8三、三只松鼠公司环境分析....................................................................................10（一）三只松鼠公司营销的PEST分析...........................................................101.政治环境.................................................................................................102.经济环境分析.........................................................................................103.社会因素.................................................................................................104.技术环境分析.........................................................................................11（二）三只松鼠公司营销的波特五力分析.....................................................111.供应商.....................................................................................................112.营销中介.................................................................................................113.顾客.........................................................................................................124.公众.........................................................................................................125.行业内的竞争者.....................................................................................12（三）三只松鼠公司企业STP分析.................................................................121.市场细分和产品定位.............................................................................132.市场定位分析.........................................................................................13四、三只松鼠的4R营销现状及问题.......................................................................15（一）三只松鼠公司营销现状.........................................................................151.关联.........................................................................................................152.反应.........................................................................................................153.关系.........................................................................................................16（二）三只松鼠公司营销存在的问题及原因分析.........................................171.三只松鼠不够重视倾听客户..................................................................172.“与客户的互动”遭遇瓶颈....................................................................183.公司获得的回报不够高.........................................................................18五、三只松鼠股份有限公司营销策略的制定和保障.............................................19（一）SWO...
