AcknowledgementsFirstandforemostIamgratefultomysupervisorYuBo.Withoutherprofessionalandselflessguidance,Icouldn’tcompletethispaperwell.Shealwayspatientlyhelpsandcaresforme.ThenIextremelywillappreciatemyclassmates.Theyareallmysecondteachers.WhenIgetintotrouble,theywillactivelyandproactivelygivemeahand.Theyencouragemeallthetime.Theyalsoteachmeonething:Nevergiveup,believeyourself!NextIcan’tthankenoughmycollege.Itoffersmeacomfortableandexcellentenvironmenttostudy.Underthecomprehensiveeducation,Ilearnedhowtoconductmyselfandstudywellthroughfouryears.Intheend,thanksmyfamilyforeverythingyou’vedoneforme.Yougivemegreatsupportandrespectmychoice.ContentsAbstract(Englishversion)Abstract(Chineseversion)ChapterOneIntroductionChapterTwoLiteratureReview2.1TheConceptandStatusofTouristAttractions2.2ManagementofTouristAttraction2.2.1ManpowerResource2.2.2QualityandCompetitiveness2.2.3Price2.2.4TouristCapacity2.2.5StrategicPlanning2.2.6Marketing2.3PerceptionandChoice2.4ChallengeandFutureChapterThreeServingManagement3.1TouristGoods3.1.1GreatInternationally-knownFirst-classBrand3.1.2FeaturesofPeoplesandRegion3.1.3MemorialCharacteristicandArtistry3.1.4Theme,Variety,StandardandLevel3.1.5BranchandAdvertising3.2ServingChapterFourTheManagementProblemsinXishuangbannaWildElephantValleyPark4.1TypesofTouristAttraction4.2TheBriefIntroductionofTheXishuangbannaWildElephantValleyPark4.3UrbanizedOrientationinProcessOfConstructingXishuangbannaWildElephantValleyPark4.4MeasuresofSolvingManagementProblemsonUrbanizedOrientation4.4.1TheProblemofLackingUnifiedManagementinXishuangbannaWildElephantValleyPark4.5MeasuresofSolvingProblemsinXishuangbannaWildElephantValleyParkManagement.ChapterFiveConclusionAbstractThefieldoftouristattractionmanagementproblemsandcountermeasuresisanunder-researcheddisciplinewithintourismstudyandmanagementpractice.Yetitisacriticallyimportantelementoftourismplanning.Theurbanizedorientationandservingmanagementhavebeenalong-standingweaklinkintouristattractionmanagementandmarketing,especiallyXishuangbannaWildElephantValleyPark.Bycomparison,foreigntouristattractionshavewell-establishedcountermeasuresinissuesofmangement.Thetouristattractionsectorisquitediverseandmadeupbynaturalandbuiltresources.Itcomprisesgardens,nationalparks,themeparks,amusementparks,wildlifeparks,temples,ancientmonuments,museums,artgalleries,heritagesites,andsoon.Inadditiontothese“permanent”attractions,therearemanytemporaryattractionssuchaseventsandfestivals.Atouristattractionisaplaceofinterestwheretouristsvisitplace,typicallyforitsinherentorexhibitednaturalorculturalvalues,historicalsignificance,naturalorbuiltbeauty,offeringleisure,adventureoramusementopportunities.Keywords:touristattractionmanagement;XishuangbannaWildElephantValleypark;tourismresource;摘要在旅游的研究和管理实践中旅游景点管理存在的问题及对策这一领域是研究不足的一部分课题。因而它是旅游规划极其重要的一个组成部分。旅游景点城市化倾向和旅游服务这两部分，特别是对于西双版纳野象谷这一景点的管理，已经成为旅游景点中管理和市场营销存在已久的薄弱环节。相比较而言，国外的旅游景点已经建立起了一套应对景点管理存在问题的对策。旅游景点的类型是多种多样的。它由自然资源和人造资源组成。其中包含花园、国家公园、主题公园、游乐园、野生动物园、寺庙、古迹、博物馆、美术馆、遗产地等等。除了这些永久的景点外，还有许多临时的景点，比如当地的大事件和节日。旅游景点是游客们专门为了名胜古迹的...
