农贸市场电商运营模式的探究[摘要]中国经济自改革开放由于进入二十一世纪以来，不停保持着稳步高速发展，中国已成为最具有发展潜力的经济大国之一，然而中国的物流行业并未跟上经济发展的步伐。可是在最近几年，在科学技术辅助作用之下，农业电子商务进入了发展的高峰期。对于农业来说，农业电子商务的发展意义深远，其一方面可以为农产品的高效流通创造便利条件，另一方面还一定程度实现了农业生产结构的优化，同时增加了农村地区的科技整体实力，实现农业产品销售途径的创新，突破传统方式的局限性，其局限性主要体现为：第一，销售供应链的难度较大，不管是生产者和消费者都不能完全驾驭；第二，农民在定价环节处于弱势地位，不可能将交易活动的主导权掌握在自己手中；第三，传统市场的参与主体形形色色，消费者一旦缺乏绝佳的辨认能力，就会买到质量不佳的产品等。物流弊端日益凸显，且成为国内经济发展难以突破的瓶颈之一，为克服物流难题，助力中国经济发展，国家频频发力，相继公布了《物流业发展中长期规划（2014-2020年）》、《国务院办公厅关于深入实施"互联网+流通”行动计划的意见》等政策，这对于建设物流信息平台来来说是里程碑式的大事件，同时有利于大家搭建专门的第三方平台，为消费者和政府进行信息交流等活动创造条件，与此同时，通过该平台满足信息查询等需求，并且大力引导云计算、大数据、移动互联等先进技术在物流领域的应用，为相应国家政策指引，促进地方经济发展。[关键词]电商运营；农贸市场；互联网+农贸市场Researchone-commerceoperationmodeoffarmers'market[Abstract]China'seconomysincethereformandopeningupsincesinceenteringthe21stcentury,maintainedasteadyhigh-speeddevelopment,Chinahasbecomeoneofthemostpotentialeconomicpowers,however,China'slogisticsindustryhasnotcatchupwiththepaceofeconomicdevelopment.However,inrecentyears,agriculturale-commercehasmadethesocietypaymoreattentiontoanddeveloprapidly.Thedevelopmentofagriculturale-commercewillspeedupthecirculationofagriculturalproducts,upgradetheagriculturalproductionway,addedoperatingcategoriesofthemainbodyofagriculturalproduction,reducethedigitaldividebetweenurbanandruralareas,improvethemethodsoftraditionalagriculturalproductionandmarketingofmanydisadvantages,suchassalessupplychainistoocomplex,areunfavorabletoproducersandconsumers.Farmershavenopricingpower,andincomesarealwayshardtoraise;Inthetraditionalmarketofgoodandbad,itisnoteasyforconsumerstobuygenuineagriculturalproducts.Thedisadvantagesoflogisticsarebecomingincreasinglyprominentandbecomeoneofthebottlenecksinthedomesticeconomicdevelopment.Toovercomelogisticaldifficulties,boostChina'seconomicdevelopment,countries,frequentlypublishedthemediumandlong-termdevelopmentoflogisticsindustryplanning(2014-2020)","thegeneralofficeofthestatecouncilonfurtherimplementationof"Internet+flow"theviewsoftheactionplan"andotherpolicies,Improvesthespeeduptheconstructionoflogisticsinformationplatform,andactivelypromotelogisticsinformationresourcesdevelopmentandutilizationofthewholesociety,effortstosupportthetransportation,loadingandtracking,inventorycontrol,suchastheactualdemand,effortstocreateathirdpartyplatform,connectionenterprisecustomersandgovernmentdepartments,toprovidelogisticsinformationqueryanddockingservices,andvigorouslyconductofcloudcomputing,bigdata,theapplicationofmobileInternetandotheradvancedtechnologyinthefieldoflogistics,forthecorrespondingnationalpolicyguidance,promotelocaleconomicdevelopment.[Keywords]E-commerceoperation;Farmproducemarket;Internet+Farmproducemarket目录绪论································5一、农贸市场电商运营...
