酒店会员卡制度对酒店顾客忠诚度的影响分析研究以承德顺天河酒店为例 工商管理专业VIP免费

酒店会员卡制度对酒店顾客忠诚度的影响分析——以承德顺天河酒店为例摘要：消费者忠诚度的提升成为重中之重的原因是，商品越发达，商家提供的商品分类就越精细，那么服务的同质化也就越严重，特别是当前，伴随着我国的社会和各方面经济的发展，各商家已经充分认识、并且为了留住消费者的情况下。在学术界和商业界，这个问题越来越引人注目，无论是在知识学界或者是经济学界。因此，从一定程度上说分析顾客忠诚度的各方面条件，就变得有其存在的学术意义和实际价值。本文站在巨人的肩膀上，以调查问卷的形式，在研究前辈们的理论及实践的基础上选取了承德顺天河作为研究主体，深入探讨了实施会员制度在超市所起的作用以及对顾客忠诚度的影响程度。推行会员制度队则是从基础层面上维持和增强消费者的忠诚度，而上升到一定层面上来说，它又能够最大限度的维护酒店等企业的即得利益，这也是本文调查研究的重要意义之所在。关键词：会员制；顾客忠诚；顺天河酒店Hotelmembershipcardsystemimpactanalysisofthehotelcustomerloyalty-inchengdeshuntianhehotel,forexampleAbstract：Customerloyaltyascensiontobecomethemostimportantreasonisthatthemoreadvancedthecommodity,thecommodityclassificationofmerchantstoprovidemoresophisticated,sothehomogeneityofserviceismoreserious,especiallyatpresent,alongwithourcountry'ssocialandeconomicdevelopmentofvariousaspects,hasfullknowledgeofeverytrade,andinordertoretaincustomers.Inacademiaandthebusinessworld,theissueisbecomingmoreandmorecompelling,bothintheintellectualworldandineconomics.Therefore,inordertoanalyzethevariousaspectsofcustomerloyalty,thereisanacademicsignificanceandpracticalvalue.Inthispaper,standingontheshouldersofgiants,intheformofquestionnaire,theresearchofpredecessorsonthebasisoftheoryandpracticetoselectthechengdesuitabletianheasresearchsubject,thoroughlydiscussestheroleoftheimplementationofmembershipsysteminthesupermarketandthedegreeofimpactoncustomerloyalty.Adoptsthesystemofmemberofteamisfrombasicleveltomaintainandenhancecustomerloyalty,andrisestoacertainlevel,itcanmaximizethemaintenanceofhotelcompaniessuchasaquickprofit,thisisalsothesignificanceofresearchinthispaper.KeywordsMembership;Customerloyalty;Shuntianhehotel目录目录.......................................................................II前言........................................................................1一、研究背景................................................................1（一）酒店信息...........................................................1（1）酒店基本信息介绍....................................................1（2）酒店会员信息介绍....................................................1（二）、概念介绍............................................................2（1）酒店会员卡制度内涵..................................................2（2）国内外对顾客忠诚度问题的研究........................................2二、酒店业会员制对顾客忠诚度的影响研究......................................3（一）研究对象...........................................................3（二）研究方法...........................................................3（三）样本选取...........................................................3（四）研究意义...........................................................4（五）研究目的...........................................................4三、调查统计与结果分析.....................................................4（一）调查统计...........................................................4（二）调查结果............................