摘摘房地产行业在我国经济中占有举足轻重的地位，被称为国民经济的“命脉”，对国民经济的发展具有非常重要的影响。房地产企业从事房地产的开发、经营、管理和服务活动，具有生产周期长、资金链条、财务关系复杂等特点。近年来，受国家房地产调控政策的影响，大多数房地产企业进入“寒冬期”。房地产市场萎缩、资金链断裂、融资难等问题使企业濒临生死挣扎的边界。本论文选取华润置地这一典型案例，对该公司的融资困境进行了比较深入的分析，试图找出它融资中的关键问题，并提出相应的解决措施，从而对企业的可持续发展起到一定的推动作用。关键词：华润置地；融资风险；融资方式ABSTRACTTherealestateindustryplaysanimportantroleinChina'seconomy,whichiscalledthe"lifeline"ofthenationaleconomyandhasaveryimportantimpactonthedevelopmentofthenationaleconomy.Realestateenterprisesengagedinrealestatedevelopment,operation,managementandserviceactivitieshavethecharacteristicsoflongproductioncycle,complexcapitalchainandfinancialrelationship.Inrecentyears,influencedbythenationalrealestatecontrolpolicy,mostrealestateenterpriseshaveenteredthe"coldwinterperiod".Problemssuchasshrinkingrealestatemarket,brokencapitalchainanddifficultfinancingmakeenterprisesonthevergeoflife-and-deathstruggle.Inthispaper,ChinaResourcesLandisselectedasatypicalcase,andthefinancingdilemmaofthecompanyisdeeplyanalyzed,tryingtofindoutthekeyproblemsinitsfinancingandputforwardcorrespondingsolutions,thusplayingacertainroleinpromotingthesustainabledevelopmentofenterprises.Keywords:ChinaResourcesLand;financingrisk;financingmethod摘摘第1章前言............................................................................................................................1第2章基本概念及相关理论基础........................................................................................12.1融资的概念...............................................................................................................12.2融资方式...................................................................................................................22.2.1内源融资........................................................................................................22.2.2外源融资........................................................................................................22.3相关理论基础...........................................................................................................32.3.1权衡理论........................................................................................................32.3.2代理成本理论................................................................................................32.3.3控制权理论....................................................................................................3第3章华润置地公司融资的现状........................................................................................43.1华润置地公司简介...................................................................................................43.2华润置地公司内源融资占比逐渐增高...................................................................43.3华润置地公司融资方法以银行贷款为主...............................................................53.4具有上升的负债水平...............................................................................................53.5融资难下对华润置地公司偿债能力分析...............................................................6第4...
