浅析电商短视频平台发展的问题及对策-以抖音为例 电子商务管理专业VIP免费

摘要近几年，短视频平台注册用户不断增加。2019年6月，短视频用户规模达到64764万人，使用率75.8%。可见互联网+的发展迎来了新媒体时代到来。对电商短视频平台来说是一次发展机遇，但电商短视频平台还处在发展初期，在内容审核和监管体系上仍面临一定的挑战和问题。本文运用文献研究法和案例研究法对以抖音为例的电商短视频平台发展进行研究。全文共分为五个部分：第一部分，是阐述了选择以抖音为例的电商短视频平台发展的背景及意义。第二部分，从电商短视频发展的现状和抖音发展现状两个角度去讨论电商短视频的现今的状况及发展趋势。第三部分，分析探讨了以抖音为例的电商短视频平台存在的问题。第四部分，是针对以抖音为例的电商短视频平台存在的问题提出相对应的对策和建议。最后进行总结。希望通过对此文章的探讨和分析可以带来一些建设性的建议，对电商短视频行业未来的发展有一定的帮助。关键词：短视频平台抖音内容监管ABSTRACTInrecentyears,registeredusersofshortvideoplatformshavebeenincreasing.InJune2019,thenumberofshortvideousersreached64.64million,withautilizationrateof75.8%.ItcanbeseenthatthedevelopmentofInternet+hasusheredintheeraofnewmedia.Itisadevelopmentopportunityfore-commerceshortvideoplatforms,bute-commerceshortvideoplatformsarestillintheearlystagesofdevelopmentandstillfacecertainchallengesandproblemsinthecontentreviewandsupervisionsystem.Thispaperusesliteratureresearchmethodandcasestudymethodtostudythedevelopmentofe-commerceshortvideoplatformwithDouyinasanexample.Thefulltextisdividedintofiveparts:Thefirstpartistoexplainthebackgroundandsignificanceofthedevelopmentofe-commerceshortvideoplatformwithDouyinasanexample.Thesecondpartdiscussesthecurrentstatusanddevelopmenttrendofe-commerceshortvideofromtheperspectivesofe-commerceshortvideodevelopmentstatusandvibratodevelopmentstatus.Thethirdpartanalyzesanddiscussestheproblemsofe-commerceshortvideoplatformwithDouyinasanexample.Thefourthpartistoputforwardcorrespondingcountermeasuresandsuggestionsfortheproblemsexistinginthee-commerceshortvideoplatformwithDouyinasanexample.Finally,summarize.Itishopedthatthroughthediscussionandanalysisofthisarticle,someconstructivesuggestionscanbebrought,whichwillbeofsomehelptothefuturedevelopmentofthee-commerceshortvideoindustry..Keywords:ShortvideoplatformDouyinContentsupervision目录一、引言..........................................................1（一）选题背景及意义............................................1（二）文献综述..................................................1二、电商短视频平台发展的现状...................................2（一）当今电商短视频平台的现状..................................2（二）抖音短视频平台的现状......................................5三、电商短视频平台发展中存在的问题............................8（一）内容同质化问题严重........................................8（二）视频内容质量把控不严......................................8（三）视频内容与产品广告相关性不高.............................10（四）版权意识过于薄弱.........................................10四、电商短视频平台发展的对策..................................11（一）强化创新意识，鼓励多样化.................................11（二）加强视频内容质量的审核...................................12（三）重视视频内容与产品广告的相关性...........................12（四）增强维护版权意识.........................................13五、总结.........................................................13参考文献.........................................................14致谢............