学乐英语官网，品牌推广方案市场部James2017年9月21日学乐英语目录一、网站运营..........................................................................................................................31.1网站运营推广概述.....................................................................................................31.2网站和搜索引擎的关系.............................................................................................3二、网络推广..........................................................................................................................42.1SEO搜索引擎优化.........................................................................................................42.2SEO推广计划.................................................................................................................42.3竞价联盟推广................................................................................................................52.3.1SEM.........................................................................................................................52.3.2SEM推广计划.........................................................................................................52.4论坛贴吧推广................................................................................................................62.4.1推广计划.................................................................................................................62.5自媒体平台....................................................................................................................62.5.1自媒体推广计划......................................................................................................72.6事件营销........................................................................................................................72.6.1事件营销计划.........................................................................................................7三、人员配置与分工..............................................................................................................83.1内部人员配置及分工.....................................................................................................83.1.1网络推广1名.........................................................................................................83.1.2竞价联盟1名.........................................................................................................8四、运营预算..........................................................................................................................94.1运营预算对比表............................................................................................................9五、本年目标........................................................................................................................105.1参考指标......................................................................................................................10附件........................................................................................................................................11学乐英语一、网站运营1.1网站运营推广概述在互联网经济时代，企业间的竞争结果在很大程度上将取决于网站在现实世界与虚拟世界中触角的多少。触角的个数越多、力度越强，则可吸引更多的关注与访问。为此，企业在建立网...
