“创新创业，梦想起航”策划书By张斐铭、贾君、沈学远目录1.0创业概要---------------------------------------------------------1.1内容提要------------------------------------------------------------------------------1.2商业模式------------------------------------------------------------------------------1.3创业初衷-------------------------------------------------------------------------------1.4成功关键因素分析--------------------------------------------------------------------2.0企业概况----------------------------------------------------------2.1企业名称-------------------------------------------------------------------------------2.2股本结构-------------------------------------------------------------------------------2.3核心团队介绍-------------------------------------------------------------------------2.4开业资金预算-------------------------------------------------------------------------2.5企业地址-------------------------------------------------------------------------------3.0产品或服务----------------------------------------------------------3.1经营范围（产品或服务描述）-----------------------------------------------------3.2本企业主营产品竞争优势----------------------------------------------------------3.3企业采购和供应渠道----------------------------------------------------------------3.4企业产品服务涉及的技术----------------------------------------------------------3.5未来产品服务发展设想-------------------------------------------------------------4.0市场分析---------------------------------------------------------------4.1行业市场分析、调查与预测--------------------------------------------------------4.2目标市场和细分市场定位-------------------------------------------------------------4.3市场壁垒--------------------------------------------------------------------------------4.4主要竞争者分析-----------------------------------------------------------------------5.0营销计划实施-----------------------------------------------------------5.1产品/服务清单-------------------------------------------------------------------------5.2定价--------------------------------------------------------------------------------------5.3销售渠道--------------------------------------------------------------------------------5.4营销策略--------------------------------------------------------------------------------5.5促销费用安排--------------------------------------------------------------------------5.6销售收入预测表-----------------------------------------------------------------------6.0组织与管理概述--------------------------------------------------------6.1组织结构和岗位责任-----------------------------------------------------------------6.2人事计划--------------------------------------------------------------------------------6.3培训计划--------------------------------------------------------------------------------7.0财务规划-------------------------------------------------------------7.1拟投入固定资产清单预算-----------------------------------------------------------7.2经营成本分析--------------------------------------------------------------------------7.3盈亏平衡点分析-----------------------------------------------------------------------7.4预计利润和亏损-----------------------------------------------------------------------7.5预计现金流量------------------------------------...
