东方美谷TheOrientalBeautyValley——美丽健康产业的"硅谷""SiliconValley"ofBeautyandHealthIndustry党的十八大报告中提出建设"美丽中国"的宏伟构想，习近平总书记也曾多次提到，"美丽中国"是中国梦的重要内容。美丽中国梦离不开美丽健康产业的支撑。上海是"海派文化"集大成的地方，是美丽健康理念和潮流时尚的风向标，奉贤区作为上海产业经济的重要承载区，未来将把优越的自然禀赋与坚实的美丽将康产业基础有机整合，打造一个东方美容化妆界的"硅谷"Reportofthe16thCPCNationalCongressproposedagrandvisionofbuilding"BeautyChina",andGeneralSecretaryXiJinpinghasalsomentionedthat"BeautyChina"isanintegralpartofChineseDream.BeautifulChinesedreamisinseparablefromthesupportofhealthandbeautyindustry.Shanghaiisanagglomerationof"Shanghai-styleculture"aswellasawindvaneforbeautyhealthconceptsandfashiontrendsasakeybearingzoneforindustrialeconomyinShanghai,andFengxianDistrictwillorganicallyintegrateexcellentnaturalendowmentswithsolidbeautyhealthindustrialbase,inordertobuildthe"SiliconValley"oforientalbeautyandcosmeticsindustry.——"东方美谷"。——"TheOrientalBeautyValley"一、什么是"东方美谷"？I.Whatis"theOrientalBeautyValley"?狭义概念上，"东方美谷"不是一个物理概念上的园区，而是一个以奉贤区全域为载体，以"美丽健康"概念相关的产品轴、服务轴、产业轴3大坐标系构成的"三维立体产业体系"。在产品轴坐标上，由包括研发、生产、包装、销售等环节构成；在服务轴坐标上，由包括原料采购、ODM设计、OEM生产、检验检测、营销策划、品牌推广等配套功能构成；在产业轴坐标上，通过产品展示、用户体验、美容护理、医药保健、贸易流通、互动咨询等业态实现了以美容健康产品为基础，以"产品+服务"的形式实现应用拓展和价值链延伸，构成一个多层次立体系统。Fromthenarrowsense,"theOrientalBeautyValley"isnotaparkonthephysicalconceptbuta"3Dindustrialsystem"composedbythreecoordinatesystemsofproductaxis,serviceaxisandindustryaxis,whicharebasedonFengxianDistrictandrelatedto"beautyandhealth"concept.Theproductaxisincluderesearchanddevelopment,production,packaging,marketingandotherlinks;theserviceaxisincluderawmaterialprocurement,ODMdesign,OEMproduction,testing,inspection,marketingplanning,brandpromotionandotherancillaryfunctions;intheindustryaxis,productexhibition,userexperience,beautycare,healthcare,tradeflows,interactivecounselingandotherbusinessactivitiesarecarriedout,andtheapplicationexpansionandvalueextensionarerealizedintheformof"product+service"basedonbeautyhealthproducts,inordertoformamulti-layered3Dsystem.广义概念上，"东方美谷"通过"跨界以至无界"理念和方式把总部经济、文化创意、旅游休闲、电子商务、体育运动、金融服务、时尚产业、奢侈品等跨界产业整合形成一个以美丽健康产业为核心，多种产业共生共赢的"美丽健康产业联盟"。它是一个通过全区域覆盖、全功能整合、全产业配套、全要素服务来实现"都市产业生态圈"。Fromthebroadsense,"theOrientalBeautyValley"integratestheHQeconomy,culturalcreativity,tourismandleisure,e-commerce,sports,financialservices,fashionindustry,luxuriesandothercross-industriesthroughtheconceptandmethodof"CrossandBeyondBoundaries",inordertoestablisha"beautyandhealthindustrialalliance"focusingonthebeautyandhealthindustryandconnectingwithavarietyofindustrialbranches.Itisan"urbanindustrialecosystem"withfullregionalcoverage,comprehensivefunctionalintegration,allindustrialfacilitiesandfull-featureservice.二、"东方美谷"的功能结构是什么？II.Whatarethefunctionsof"theOrientalBeautyValley"?"东方美谷"包括"四大功能"和"八大中心"。"TheOrientalBeautyValley"has"FourFunctions"and"EightCenters"...
