1上海国际XX中心项目一期、二期部分可行性研究报告上海XX投资发展有限公司1目录一、项目概况.............................................................................................................................................11、项目名称.......................................................................................................................................12、项目位置.......................................................................................................................................13、项目背景.......................................................................................................................................24、项目开发单位历史沿革...............................................................................................................3二、项目总体定位与改造方案.................................................................................................................31、项目综合分析...............................................................................................................................41.1优势分析..............................................................................................................................41.2劣势分析...............................................................................................................................41.3机会分析...............................................................................................................................51.4威胁分析...............................................................................................................................52、上海时尚产业发展背景...............................................................................................................63、项目定位.......................................................................................................................................74、目标客户群定位...........................................................................................................................75、功能定位.......................................................................................................................................85.1时尚精品仓...........................................................................................................................95.2时尚创意办公.......................................................................................................................95.3多功能秀场.........................................................................................................................105.4时尚餐饮娱乐.....................................................................................................................105.5时尚公寓酒店.....................................................................................................................115.6时尚接待会所.....................................................................................................................116、总效果图...................................................................................................................................12三、工程项目改造方案及投资预算.......................................................................................................131、项目概况.....................
