中国移动4g营销策划书篇一：中国移动4G重庆推广策划方案2目录前言..................................................................................................................................................21.企业简介........................................................................................................................................2企业概况............................................................................................................................2主营业务............................................................................................................................3推广状况..........................................................................................................................42推广环境分析.............................................................................................................................4市环境.................................................................................................................................4人口环境...............................................................................................................4社会经济环境..........................................................................................................4市场概况.............................................................................................................................5．1全国手机用户状况...............................................................................................5重庆手机用户状况..................................................................................................9产品分析...........................................................................................................................10消费者分析....................................................................................................................11目标消费者总体分析.............................................................................11推广前期服务于高端客户....................................................................................11学生消费群体........................................................................................................12竞争者分析.......................................................................................................................12中移动SWOT分析........................................................................................................133.推广的可行性分析......................................................................................................................144.营销策略......................................................................................................................................14品牌策略........................................................................................................................14定价策略........................................................................................................................14竞争策略........................................................................................................................15促销策略........................................................................................................................15传播策略........................................................
