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公关策划案例VIP免费

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BeijingInternationalStudiesUniversity46AnniversaryPlanningI、PlanningbackgroundBISUin2010willwelcomeinthe46thanniversary.Inthepast46years,BISUachievefromscratch,aleapfromtheretothesuperior.BeijingInternationalStudiesUniversity(BISU,theformerBeijingSecondForeignLanguagesInstitute)wasfoundedin1964thankstoChina’slatePremierZhouEnLai’sgreatcare.Anationwiderenownedkeyschoolofhighereducation,theuniversityhasdevelopedintoamulti-disciplinaryeducationalestablishmentthatofferscoursesinstudiesofforeignlanguages,tourismmanagement,liberalarts,management,economics,lawandphilosophy,withthestudiesofforeignlanguagesasitsdominantdisciplinesandthestudiesoftourismandtourismmanagementasitsspecializedsubjects.Tosuitthenationalneedsofeconomicandsocialadvance,theschoolrendezvoustoeducateandtrainitsstudentsintointernationally-mindedprofessionalsthatareproficientinforeignaffairs,tourismindustry,economics,businessandtrade.Howtimeflies;summarizedthehistoryofThanksgivinginthepast;thepresentandfuturevalue;Almamater'sbirthday,soweinviteeveryonetocongratulateforit!II、ThepurposeofplanningThe46thanniversaryoftheschoolasanopportunityandstrengthenoutreachandgetsupportandunderstandingfromcommunity,atthattimepromotethefurtherdevelopmentoftheschool.University,Inheritingcollegetraditionspirit,andshowingtheresultsofeducationandteaching,showingourteachersandstudents.Enhanceourconfidenceinanotherbrilliantteaching.III、TheobjectivesofthepublicandthepublicCelebrationisaconvergenceofeducationalresources,schooldevelopmentpowerofthecongregation.Inmodernsociety,thedevelopmentofgoodpublicrelationsisanecessarycondition.Schooldevelopmentdependsonthreefundamentalforces:oneissuperiorleadershipandcommunityfriends;Second,themajorityofalumni;thirdisallofstaffandstudents,throughthecelebration,tobuildmoreschooldevelopmentplatformachieveeducationalresourcestorestructuring.Timeofcelebration,superiors,otheruniversitiesandthecommunitycametotheschool,reviewtheschooltoguideschooldevelopment.Duringthecelebration,alargenumberofalumnireturntoschool,tostimulatetheloveoftheschooloflove,theyareboundtoBISU'stoday.Instituteforthefutureandencouraging.Throughthecelebration,schoolstaffandstudentsinvolvedinlarge-scalepassion,fullofflamewillmovedwiththecreativityandinitiative.Makethe"anniversarywithyouandme,"senseofownership,reviewhistory,basedonrealityandlooktothefuturetogethertocreateafullsenseofstrength,heavyfeelingandasenseofcampusculturalevent.IV、Themedesign1.TotalTopics:1)HeritageCollegespirit,openupanewmiracle.2.Sub-themes:1)Existsgloriousbecauseofyour,dreamsforyoutoshow.2)Thefuturewasbrilliant,thetimestowriteanewchapter.V、Theprojectdesign1.Start-upphase1)Establishthereservesleadingandworkinggroups,andtoidentifytheagenciestoarrangethetasksandresponsibilities,suchas:thePreparatoryCommitteeforcelebration,Contactgroup,Advocacygroupactivities,Performancemeetingsgroup,Schoolhistorymaterialsgroup,Datagroup,Donationsgroup,Logisticalsupportgroup,EnvironmentalandConstructionGroup,fund-raisingandfundinggroup,thewholedefencegroup.2)Determinedthecelebration,whichinOctober2010.3)Organizingvariousactivitiestocreateanatmospheretomeetthecelebration.①"Todayisyourbirthday-myalmamater,"asthethemeorganizedessay,painting,photography,calligraphyanddevelopmentactivities.②Toincreasethefestiveatmosphere,aninvitationtothecollectionofschoolandchoosethebestco...

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