XXX集团电商XXX商品线上销售项目可行性研究报告目录第一章引言......................................................................................................................................41.1XXX介绍................................................................................................................................41.2电商目标..................................................................................................................................4第二章市场分析..............................................................................................................................42.1现有第三方电商平台..............................................................................................................42.1.1PC平台.............................................................................................................................42.1.1.1淘宝网...........................................................................................................................42.1.1.2天猫...............................................................................................................................52.1.1.3京东...............................................................................................................................52.1.1.4苏宁易购.......................................................................................................................52.1.1.5唯品会...........................................................................................................................62.1.1.6一号店...........................................................................................................................62.1.1.7当当网...........................................................................................................................62.1.1.8亚马逊中国...................................................................................................................72.2.1手机平台..............................................................................................................................72.2.1.1微商...............................................................................................................................72.2.1.2企业APP.......................................................................................................................81/19版本号：2.2.1.3第三方电商平台手机客户端.......................................................................................9第三章电商的实施条件..................................................................................................................93.1电商部门组织结构..................................................................................................................93.2条件、假定及限制................................................................................................................123.2.1团队组建.............................................................................................................................123.2.2盈利时间.............................................................................................................................133.2.3成本控制....................................................................................................................
