大学生公益创业筑梦人之阳光家园“阳光家园”活动计划书团队成员：陈明玮社工1401班0121419620114杨子辉轮机1402班0121405200219解昊璟轮机1402班0121405200228盛玉佳社工1401班0121419620111王雪莹船舶xs1401班0121402940733目录一、概要....................................................................................................1二、团队描述............................................................................................1（一）团队名称..................................................................................1（二）团队宗旨..................................................................................1（三）团队目标..................................................................................1大学生公益创业筑梦人之阳光家园（四）团队结构..................................................................................1（五）团队经营策略.........................................................................2三、产品与服务........................................................................................2（一）社会支持网络、社会技能缺失—社区社会工作介入..........2（二）社区社会工作介入策略..........................................................3四、个案管理............................................................................................7（一）个案工作目标..........................................................................7（二）具体方案设计..........................................................................8（三）我们的优势与特色..................................................................91、法律政策的支持......................................................................92、可以利用多元化资源..............................................................93、团队具有相关专业知识及经验............................................104、团队对项目具有强烈的兴趣与热情....................................105、团队分工明确........................................................................10五、市场分析..........................................................................................10（一）市场状况................................................................................11（二）市场优势................................................................................121、我们的项目在市场上的优势................................................122、市场发展战略........................................................................13六、竞争与分析......................................................................................13（一）竞争力分析............................................................................13（二）竞争战略................................................................................14七、营销策略及宣传..............................................................................14（一）营销计划................................................................................14（二）宣传战略................................................................................151、初期宣传................................................................................152、中期宣传................................................................................163、后期宣传................................................................................16（三）合作伙伴.......................
