CommercialadvertisementsPublicserviceadvertisements1.Canyoureadthewordthere?2.Whatdoesittellus?PSA3.WhatdoesPSAstandfor?PublicServiceAdvertisementPSA:PSA2.Whatabouttheideaofthisad?1.IsthisadacommercialoneoraPSA?3.Doyouthinkitwilltakeeffect?(1)Whoisthegirlintheillustration?(2)Howdoyoufeelwhenyouseethechildinthebigeyes?(3)Whatwouldyouliketodoforthechildafterseeingthisadvertisement?(4)Whydoestheadvertisementsaythereishopeforallofus?(5)Fromthisposter,doyouknowwhatdoyouthinkthepurposeofProjectHopemean?Thereishopeforallofus!ProjectHope!A.Readthefollowingarticlequicklyandanswerthequestions•1.Whatdoadvertisementsencouragepeopletodo?•2.WhatdoesPSAstandsfor?•3.WhatarePSAsmeanttodo?Tobuyaproductorserviceorbelieveinanidea.PublicServiceAdvertisementsToeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.B.Readthefollowingsupportingdetailsandlistentothetape,thendecidewhethertheyaretrueorfalseaccordingtothearticle.WriteTorFnexttoeachsentence.•1.Advertisementsarefoundinmanyplaces.()•2.PSAsareonlyfoundinnewspapers.()•3.Alladvertisementstellthecompletetruth.()•4.PSAsandcommercialadsusesomeofthesamemethods.()•5.Commercialadscanoftengiveusvaluableinformationabouthowtoliveourlives.()•6.AnadwarningpeopleagainstsmokingisanexampleofaPSA.()TFFTFTReadingStrategyExpositorywritingusuallyfollowsthesamebasicformat:1.Introductionofsubject2.Supportingdetails3.ConclusionC.SummarizetheDifferencesandSimilaritiesBetweenthetwoTypesofAdvertisements.TrytoFillintheFollowingBlanks.TypesofadsCommercialadsPSAsSimila-ritiesPlacefoundMethodusedDiffer-encesPurposesValidityExamplesBillboards,newspapers,magazines,theInternet,radio,television.Persuasivelanguage,excitingimagesTopromoteaproductorserviceTheydonottellyouthecompletetruth.Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfareTheyarehelpfulandwecanlearnalotbyfollowingtheadviceL12~26L28~40Guessthemeaningofthefollowingwords•1.persuasive(L5)•2.promote(Ll0)•3.intended(L11)•4.beawareof(L16)•5.cure(L19)•6.nationwide(L32)•7.schooling(L37)•8.committingsuicide(L38)•a.sending(children)toschool•b.abletomakesomeonebelievesomething•c.meantorplannedtodo•d.killingoneself•e.helpathingoranideabecomepopular•f.knoworrealize•g.makesanillpersonbetterorsolvesaproblem•h.happeningthroughoutacountryMainideasforeachparagraphafterdiscussion.•Para1•Para2•Para3•Para4Advertisementsareimportantandpopularinourdailylife.Wehavetwotypesofadvertisementsinallkindsofmedia.Weshouldnotbelievealltheadvertisements.Publicserviceadsalwaystellusthetruth.DearProfessorLiuKai,Iwanttothankyouforofferingmesuchuseful_____duringmyresearch.Ihavecompletemyarticleaboutadvertisements,andI’mquitesatisfiedwithit.Ithasjustbeenpublishedonourschoolwebsite.Ineverknewthat____________weresointeresting!TheinformationIfoundwillreallyhelpmetoeducateothers.Ihopethataftertheyreadmyarticle,myschoolmateswillunderstandthatPSAsare_______toeducateusabout_____________issues,andthatcommercialadsaremeantto_______productsorservices.Beforeourtalk,Ididnotthinkverymuchabouthowanadvertisermightbetryingtotrick_________intobuyingaproductoraservice.NowIthinkIwillbemuchsmarteraboutwhatthingstobuy.Eveniftherearelotsofexcitingimagesand_________language,IwillremembertothinkaboutthethingsIbuy.Iwillalsopayalotattentiontothe_________publicservicead_________,becausenowIknowhowhelpfu...
