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Unit1advertising•Welcometotheunit•What’sthis?•It’sanadvertisement.•Advertisementsaregoodwaytosellproductsorservices.Theyarealsoagoodwaytomakepeopleawareoftheneedsofothersanddangersaroundthem.•Lookatthefollowingpictures,thendiscussthequestions.Projecthope•1Howdoyoufeelwhenyouseethechildinthebigeye?•2Whatwouldyouliketodoforthechildafterseeingthusadvertisement?•3Fromthisposter,whatdoyouthinkthepurposeofProjectHope?ThisposterisintendedtomakepeopleawareoftheimportanceofProjectHope.Itmakespeoplerealizethattherearestillalotofchildrendroppingoutofschoolforeconomicreasons.Itcallsuponpeopletodosomethingtohelpchildreninpoorareas.Specialdiscountonlearningsoftware•1Ifyouintendedtobuysomecheaplearningsoftware,wouldthisadvertisementhelpyou?•2Wouldyoulikebuythislearningsoftware?Whyorwhynot?OxLinAirlinesIlovetoflywithOxlinAirlines.•1Whatdoestheadvertisementtrytosell,aproductorservice?•2WouldyouliketoflywithOxlinAirlines?Whyorwhynot?•Lookatthefourthpictureonthebook.Whatproblemisthepostertryingtohighlight?WhatdoyouthinkEarthDayisabout?•EarthDayisonisonMarch21.March21.Today169countriesandregionstakepartinactivitiesassociatedwiththeday.EarthDayhasbecomeaninternationalfestivalforworldpeaceandconservationoftheenvironment.•Pleaselookatthefifthpictureonthebook.•Posteroftheanti-drugscampaign•Fromtheposter,doyouthinkdrugsareharmful?•Ifsomeonetakesdrugs,whatcouldhappentohimorher?Shinethatlastsfordays!Softshineshampoo•1Whatkindofpeopledoyouthinkwillpayattentionthisadvertisement.•2Doyouthinkthisadvertisementwillsuccessfullypersuadepeopletobuythisshampoo?Why?•Let’slookatotheradvertisementstogether.•Questions•1Whichadvertisementsmakeyouwanttobuyaproductorservice?Why?•2Whichadvertisementsmakeyouthinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp?Why?•3Doyoubelievethatadvertisementstellthecompletetruth?Whyorwhynot?•Summaryandhomework•Advertisementsareimportantinourlives.Therearetwokindsofadvertisements:commercialadvertisements,publicserviceadvertisements.Afterclass,pleasefindsomeinformationoftheadvertisements.