Task(1)WritinganadvertisementBrain-stormingAsweknow,information,persuasivelanguageandexcitingimagesplayaveryimportantpartinanadvertisement.Howcanwegainenoughinformationbeforewritinganad?Skillsbuilding1:ListeningforstatisticsanddescriptionsHowtoreadthesestatistics:*Fractions:1/5(onefifth)2/3(twothirds)¾(threequarters)2½(twoandonehalf)Howtoread:2/5_________4¾___________twofifthsfourandthreequartersHowtoreadthesestatistics:*decimals:0.3(zero/noughtpointthree),6.79(sixpointsevennine)Howtoread:0.9____________________2.15________________*percentages63%(sixty-threepercent)45.72%(forty-fivepointseventwopercent)Howtoread27.35%_____________________________zero/noughtpointninetwopointonefivetwenty-sevenpointthreefivepercentWhenlistening,weshouldcareabout:Anincreaseanincreaseofgoupbyincrease/risebytwotimesasmanyAdecreaseadecreaseofdecrease/fallbynochangenochangeremain/staythesameNotice:Whenlistening,weshouldalsopayattentionto:trenddownward/upwardtrendasteadyincrease/decreasestartoffat/endupatrise/fallslowly/sharply/smoothly/graduallyarange:varybetween*and*/from*to*Notice:Whenlistening,don’tforget:anaverage:averageprice/number…alimitmaximumpeakedatfalltolowestleveldroptolowestpointNotice:Listeningpractice:Page121Membership-twoyearsago:__________;lastyear___________2Marketshare-fiveyearsago:___________;lastyear_______________3Communicationfigures-thisyear:__________;lastyear_________1,2001,30085%65%50%-60%75.5%Listeningpractice:Page124Studentsfromourschoolcontinuingtheireducation:lastyear-atlocaluniversities:_______studyingabroad:_________thisyear-atlocaluniversities:_______studyingabroad:_________5Lastyear:5,000museumvisitors;outofthem:1,000youngpeopleThisyear:_________museumvisitors;outofthem:___________youngpeople23.4%11.5%24.5%13.6%9,0003,000StepOne:completingabarchart10.55.5712121519.524051015202519501960197019801990200020102020yearMarketshare%DiscussionDiscussinpairsaboutthememoatP.13andfillinthesubject.Homework1.Reviewwhatwehavelearnedinthissection.2.MakegoodpreparationsforthesecondpartofTask.
