目录摘要....................................................................................................................................3Abstract..................................................................................................................................4前言....................................................................................................................................51问题的提出.........................................................................................................................61.1上海烟草集团概况..................................................................................................61.2中国烟草产业正经历着一次政府主导的产业整合...............................................71.2.1工商分离打破地域封锁.................................................................................71.2.2组建跨区域集团引发并购风潮.....................................................................71.3在产业整合的背景下，上海烟草集团有必要重新进行战略规划。...................82全球化背景下的中国烟草产业.........................................................................................92.1国际烟草产业的发展趋势.......................................................................................92.1.1国际烟草业加速全球化、垄断化.................................................................92.1.2混合型、低焦油型、淡香型卷烟已经占居了世界烟草市场主流.............92.1.3国际烟草产业与主要烟草市场加快向第三世界国家转移.......................102.2中国烟草产业概况.................................................................................................102.3中国烟草产业的宏观环境分析.............................................................................112.3.1经济环境分析...............................................................................................112.3.2法律环境分析...............................................................................................152.3.3社会文化环境分析.......................................................................................172.3.4技术环境分析...............................................................................................173上海烟草集团的战略选择...............................................................................................193.1产业竞争环境的结构化分析.................................................................................193.1.1替代品...........................................................................................................193.1.2潜在进入者...................................................................................................193.1.3供应商...........................................................................................................203.1.4顾客...............................................................................................................213.1.5竞争者...........................................................................................................213.2上海烟草集团的SWOT分析................................................................................233.2.1上海烟草集团的S、W、O、T因素研究..................................................233.2.2备选战略..........................................................................................
