农产品产业链移动互联网解决方案20190612001XXX农产品产业链移动互联网解决方案农产品产业链移动互联网解决方案20190612001目录XXX农产品产业链......................................................................................................................................................１移动互联网解决方案.................................................................................................................................................１第一章、项目概述................................................................................................................................................３第一节、项目概况.................................................................................................................................................３第二节、农产品互联网营销：战略意义.............................................................................................................４第三节、项目定位.................................................................................................................................................７第一节、消费欲望的产生................................................................................................................................７第二节、购买的业务场景............................................................................................................................１０第三章、营销模式.................................................................................................................................................１４第一节P2B2C模式.....................................................................................................................................１４第二节P2G2B2C模式.................................................................................................................................１５第三节会员制营销模式...................................................................................................................................１８第三节家庭营养师+家庭健康模式..............................................................................................................２１第四节客户群体分析.......................................................................................................................................２３第四章、项目实施.................................................................................................................................................２４第一节总体计划...............................................................................................................................................２４第二节社区直营门店计划...............................................................................................................................２５第三节项目实施团队.......................................................................................................................................２７第五章、投资估算与资金筹措.............................................................................................................................２９第一节投资估算............................................................................................................................................２９第六章、项目的重大意义......................................................
