I体育APP项目商业计划书II目录第一章执行摘要................................................................................11.1本商业计划书的概述...................................................................11.2项目简介.......................................................................................21.3项目定位.......................................................................................21.3.1功能定位..............................................................................21.3.2运营模式..............................................................................31.3.3盈利模式..............................................................................31.4项目机遇.......................................................................................41.4.1政策利好—体育投资迎来黄金时期...................................41.4.2行业前景广阔......................................................................41.5项目发展目标...............................................................................51.6融资说明.......................................................................................61.7投资评价.......................................................................................6第二章项目介绍................................................................................72.1项目提出背景...............................................................................72.2项目构想.......................................................................................92.2.1界面设计..............................................................................92.2.2功能定位..............................................................................92.3项目运营模式.............................................................................132.3.1多元化经营模式................................................................13III2.3.2众筹模式—体育互动的新形式.........................................132.3.3体育+创客模式..................................................................142.3.4全民直播模式....................................................................152.3.5循环经济模式....................................................................152.4项目盈利模式.............................................................................162.5项目实施计划.............................................................................16第三章项目市场分析.......................................................................183.1体育类APP发展现状.................................................................183.2项目发展机遇.............................................................................193.2.1国民健身意识逐渐加强....................................................193.2.2极限运动迎来黄金时期....................................................203.2.3体育职业化发展为运动乐助版块提供了机遇.................213.3项目市场前景分析.....................................................................223.3.1搭乘体育产业发展快车道.................................................223.3.2差异化功能为项目发展提供强有力的竞争力.................24第四章竞争分析..............................................................................264.1SWOT分析...................................................................................264.2...
