目 录第一章 规划总纲................................................11.1 规划编制任务...............................................11.2 规划范围...................................................11.3 规划期限...................................................11.4 规划原则...................................................11.5 规划基础依据...............................................2第二章 旅游资源调查与评析.......................................32.1 旅游资源分类...............................................32.2 旅游资源定性评价...........................................42.3 旅游资源开发现状分析.......................................42.4 旅游资源开发潜力评价.......................................62.5 旅游资源开发引导方向.......................................9第三章 旅游综合环境分析........................................113.1 宏观背景分析..............................................113.2 蒙城地域背景分析..........................................113.3 旅游发展的 SWOT 分析.......................................14第四章 旅游市场分析............................................184.1 旅游消费市场态势判断......................................184.2 蒙城旅游市场发展现状......................................214.3 旅游目标市场定位..........................................22第五章 旅游发展战略定位与目标.................................265.1 旅游发展战略思路..........................................265.2 战略定位..................................................275.3 发展目标..................................................275.4 战略发展措施..............................................305.5 发展行动战略..............................................31第六章 空间布局................................................346.1 旅游空间发展思路..........................................346.2 空间布局..................................................34第七章 旅游产品开发...........................................397.1 旅游产品开发原则................
