目 录目 录.......................................................................................................................................1第一章规划背景...........................................................................................................................31.1 发展背景.........................................................................................................................31.2 广告的内涵与发展趋势......................................................................................................31.2.1 广告的界定............................................................................................................31.2.2 城市户外广告的发展趋势..........................................................................................4第二章 规划总则..........................................................................................................................52.1 规划依据.........................................................................................................................52.2 规划期限.........................................................................................................................52.3 规划范围.........................................................................................................................5第三章 户外广告现状概况.............................................................................................................63.1 户外广告分布总体概况......................................................................................................63.1.1 面状分布广告概况...................................................................................................63.2 主要路段店招设置现状......................................................................................................63.3 大型户外广告分布现状......................................................................................................63.4 户外广告亮化...
