——盐城师范学院营销133班吴凡13318953目录1.项目概述....................................................................32.店面描述....................................................................32.1店面简介..................................................................................................................................32.2资本结构..................................................................................................................................33.产品/服务...................................................................33.1具体业务..................................................................................................................................33.2技术支持..................................................................................................................................43.3服务特色（消费者可得到的好处）.......................................................................................43.4服务渠道..................................................................................................................................44.市场分析....................................................................54.1市场环境分析..........................................................................................................................54.2消费者分析..............................................................................................................................54.3产品竞争分析..........................................................................................................................54.4应对策略..................................................................................................................................55.SWOT分析...................................................................65.1优势分析（S）........................................................................................................................65.2劣势分析（W）........................................................................................................................65.3机会分析（O）........................................................................................................................65.4威胁分析（T）........................................................................................................................66.风险分析....................................................................76.1市场风险..................................................................................................................................76.2风险规避..................................................................................................................................77.业务计划实施................................................................77.1发展战略及定位（STP战略:Segmenting、Targeting、Positioning）.........................8PAGE\*MERGEFORMAT17.1.1市场细分（S）...........................................................................................................87.1.2目标市场选择（T）.....................................................................................................87.1.3产品定位......................................................................................................................87.2具体营销策略...............
