高中英语 Unit1 Advertising 精品课件 牛津译林版必修4 课件VIP免费

How do you divide these ads into two categories?1234 Types of advertisements• Commercial advertisements • Public service advertisements (PSAs) Do you believe the ads tell the complete truth? Why or why not? What may be talked about in this expository What may be talked about in this expository writing?writing?Prediction: advertisements Reading strategy:Reading strategy:Reading strategy:Reading strategy:reading expository writingreading expository writing （说明文）（说明文）introduction of subjectintroduction of subjectsupporting detailssupporting detailsconclusionconclusiona subjecta subject Fast-reading1 What do advertisements encourage people to do?2What are PSAs meant to do?To buy a product or service or believe in an idea.To teach us and help us lead better lives. Structure of the Structure of the writing:writing:Structure of the Structure of the writing:writing:Subject Introduction of the subjectSupporting detailsConclusionParagraph 1Paragraph 2Paragraph 3-4Paragraph 5 Careful-readingRead the text again and answer the questions in C2. 1. Most people are not aware of how many ads are around them.2. Advertisements are always meant to promote a product or service.3. PSAs are only found in newspapers and on TV.4. PSAs and commercial ads use some of the same methods.5. Commercial ads can give us valuable information about how to live our lives.6. An ad warning people against smoking is an example of a PSA.not always not only PSAsChecking your understanding Group work:Water protection Sales of Coco ColaDesign slogans for them! CA:CA:Bright-teeth fights bad breath!You are proud of your cooking, so shouldn’t you buy the very freshest food?PSA:PSA:Yes to life, no to drugs!Knowledge changes life!Project Hope – educating every child!When you smoke cigarettes, you are slowly killing yourself. Water protection Sales of Coco Cola What can we learn from this writing?We must all use our intelligence and not be a slave to the We must all use our intelligence and not be a slave to the advertisements! advertisements! Don’t fall for the trick in ads!Don’t fall for the trick in ads! HomeworkPage 4-5: Part D&EPage 90: A1&A2