高中英语 Unit1 Advertising Project精品课件 牛津译林版必修4 课件VIP免费

Are you aware of the advertisements around us?Let’s recite!• Nowadays, we can find almost we go. We are so to them that we often do not even how many we see and hear . I did some on advertisements, and have some important information to with you.advertisementswhereverusedrealizein a dayresearchshareProject Developing an ad campaignListen to the first passage and answer the questions.1.What is an ad campaign?2.What media can you use in an ad campaign?3. What questions should we first consider?1. What is an ad campaign?An ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.2. What media can you use in an ad campaign?3. What questions should we first consider?1. Who is the audience for your ad campaign?2. What do you want your ad campaign to say?3. How do you reach your audience?We can use different kinds of media, including posters, newspapers, magazines, radio and television.• Read the passage again and fill in the table.How to build an ad 1.c_________ Step One*have a clear 2.a____ and an 3. a______ in mind; Step Two* 4.d ___________ your 5.t_________ audience; Step Three*it is important to always try to 6.a_____ to the the audience in order to get them to 7.r_____ in a certain way. Step Four*use different 8.w____ to get your message 9.a_____*decide what 10.a________ you want to useampaignimudienceargetppealeactayscrosspproachetermineRead the passage and answer the questions.1.What is the subject of this ad campaign?2. Who is the target audience for this ad campaign?3. What is the ad campaign aimed to do?1.What is the subject of this ad campaign?2. Who is the target audience for this ad campaign?3. What is the ad campaign aimed to do?...