A quiz1.When and where did the first form of advertising appear? In Greece and Egypt around 1500 B.C.2.When was the first printed advertisement? In London 1477.3.When was the first commercials on radio? In about 1920.4.When was the first commercial on TV? After World War 2. advertisementbroadcastmislead promoteslogandesignermouthpieceinfluence brand annoyingpersuasive………… What information do you think ads can give you?( ) Price ( ) Feature( ) Weight and size( )Reasons why you should buy the computer ( ) Brand ( ) What kind of people use the computer ( ) The keyboard and screen ( ) Comparison with other computers ( ) Colour and shape ( ) Place where you can buy the computer Ad 1 Ad 2Ad 3Listen and make some notes. Are all ads used to promote a product or to increase a company’s profit? 1.Where can people advertise?2.Why do some people find ads very annoying ?3.How do companies get their message across?4.How do ads help customers?5.In what way do ads introduce new products?6. Why are some well-known persons names as spokesmen or spokeswomen? 7.What are “bait-and- switch” ads?8.How can we be smart customers? 1) The word “advertising” means to make a product known to .A. managers through broadcast B. leaders by radiosC. firms by printed notices D. people in various ways. 2)One advantage of advertising is that it helps .A. increase product sales B. make a product more expensiveC. increase production D. reduce the costs of a product3) Advertising is a highly developed .A.information B. industry C. trade D. scienceListen to the tape and choose the best answer. 4) The development of radio, television, cinema, magazines and newspapers has with the development of advertising.A. followed up B. gone hand in handC. gone behind D. taken place5) The best chance to reach customers is to .A. sell them the productB. sell them what money can not buy: love, happiness and success.C. appeal to their emotionsD. reduce the price of the products. Discussion:Thank you very much!
