编号淮安信息职业技术学院毕业论文题目基于社会实践的礼品盒包装设计方案——黄桥烧饼包装设计与制作学生姓名杨勇学号91012219系部传媒艺术系专业包装技术与设计班级910122指导教师肖斌顾问教师二〇一五年六月摘要摘要本文以基于社会实践的礼品包装——黄桥烧饼包装为设计对象，作黄桥烧饼礼品包装设计方案。黄桥烧饼是中国传统美食，是本人家乡的特色食品，鉴于这两点本人决定设计黄桥烧饼的包装。在设计黄桥烧饼前，本人学习、了解了关于包装设计的定义、意义及作用，并学习掌握了包装设计的理论基础知识。本人在设计黄桥烧饼包装时紧扣传统文化这一重要元素，针对当下黄桥烧饼或同类型商品的包装缺点并结合优秀包装作品的优点进行设计。设计初期进行了市场调研、实地调查、问卷调查、查阅资料等方式进行信息收集。设计过程涉及到草图的绘制，尺寸图绘制，展开图绘制和实物的制作。整个设计过程都在指导老师肖斌老师的精心指导下顺利完成。本人从此次毕业设计中认识到：一个完整的设计作品需要学习和运用大量的与设计相关的知识，并在设计过程中融入自己的想法和创意，同时也认识到自身的不足，需要在以后的工作生活中不断学习弥补。关键词：包装设计、黄桥烧饼、传统文化、设计过程AbstractAbstractInthispaper,takingthesocialpracticeofgiftpackaging:Huangqiaosesameseedcakepackingasthedesignobject,basedontheHuangqiaosesameseedcakegiftpackagingdesign.HuangqiaoClayovenrollsisChinesetraditionalFood,isthecharacteristicsofthefoodinmyhometown,inviewofthetwoIdecidedClayovenrollspackagingdesigninHuangqiao.InthedesignofHuangqiaoClayovenrollsbefore,Istudy,understandthedefinition,significanceandeffectonpackagingdesign,andlearnthebasictheoreticalknowledgeofpackagingdesign.ThisimportantelementIcloselyindesignofHuangqiaoClayovenrollswhenpacking,traditionalculture,aimingattheshortcomingsofcurrentHuangqiaopackagingadvantagesClayovenrollsorthesametypeofgoodsandthecombinationoftheexcellentpackagingdesignworks.Initialdesignhascarriedonthemarketinvestigation,fieldsurvey,questionnairesurvey,dataaccessmethodssuchasinformationcollection.Thedesignprocessinvolvesdrawing,dimensiondrawing,drawingandstartedproductioninkind.ThewholedesignprocessinthecarefulguidanceteacherXiaoBinteachercompletedsuccessfully.Iknowfromthegraduationdesign:acompletedesignworktolearnandusealotofdesignrelatedknowledge,andtointegrateintotheirownideasandcreativityinthedesignprocess,butalsoawareofitslimitations,needtoworkinthefuturetocontinuetolearntomakeupforlife.Keywords:packagingdesign,Huangqiaosesameseedcake,thetraditionalculture,designprocess目录目录第一章绪论..................................................................11.1包装设计的定义、意义与作用...............................................11.1.1包装设计的定义.......................................................11.1.2包装设计的意义.......................................................21.1.3包装设计的作用.......................................................21.2包装设计的理论基础.......................................................31.2.1包装装潢色彩选择.....................................................21.2.2包装装潢图形选择.....................................................31.2.3包装装潢结构选择.....................................................41.3黄桥烧饼包装设计的研究意义.............................................4第二章黄桥烧饼包装的设计方法.................................................62.黄桥烧饼包装设计课题来源..................................................62.2黄桥烧饼包装设计作品案例分析..........................................
