societa anonima calzificio torineseKappa 运营手册前言及使用说明.........................................3前言..................................................................3第一章 走进 Kappa......................................41.1 societa anonima calzificio torinese公司简介..............................................................41.2 企业价值观........................................................41.3Kappa 荣誉.........................................................61.4Kappa 连锁店简介...................................................7第二章 为顾客创造价值..................................7第三章 服装行业基本知识...............................103.1 面料知识.........................................................103.2 Kappa 公司经营品牌介绍...........................................183.3 服装知识.........................................................19第四章 营业人员仪容、仪表、仪态.......................304.1 仪容.............................................................304.2 仪表.............................................................304.3 仪态.............................................................31第五章 营业员礼仪.....................................315.1 礼貌服务.........................................................315.2 礼貌用语.........................................................325.3 电话接听技巧.....................................................33第六章 顾客需求的洞察.................................346.1 顾客需求的类型...................................................346.2 顾客购买心理的 8 个阶段和销售过程 5 个阶段..........................35第七章 店面管理.......................................4410.1 陈列............................................................4410.2 卫生............................................................5810.3 灯光、背景音乐与其他............................................5910.4 导购............................................................5...
