中国煤炭运销协会信息中心目录目录..........................................................................................................................................1一．市场分析..........................................................................................................................31．1．企业市场分析.......................................................................................................31．2．竞争市场分析.......................................................................................................31．3．竞争策略..............................................................................................................4二．推广目标..........................................................................................................................5三．推广目标市场定位...........................................................................................................63．1．需求特征..............................................................................................................63．2．价值分析..............................................................................................................63．3．项目对企业各层级的影响...................................................................................7四．推广组织构架..................................................................................................................84．1．策划与协调...........................................................................................................84．2．执行......................................................................................................................84．3．资料......................................................................................................................8五．市场推广步骤..................................................................................................................8六．宣传资料............................................
