Unit 5 Getting the messageThe First Period Find out the words related to advertising:advertisingspokesmanadvertiseradvertisementadvertiseslogancustomerpromotebranddesigner Slogans for AdvertisementsGood to the last drop ． 滴滴香浓，意犹未尽。（麦斯威尔咖啡）Obey your thirst ． 服从你的渴望。（雪碧） To me, the past is black and white ， but the future is always color 。对我而言，过去平淡无奇；而未来，却多姿多彩（轩尼诗酒） Just do it. 只管去做。（耐克运动鞋） Start Ahead. The lady wants hearts… and diamonds. 1. Intelligence everywhere. 智慧演绎，无处不在。（摩托罗拉手机）2. The choice of a new generation. 新一代的选择。（百事可乐）3. Take TOSHIBA, take the world. 拥有东芝，拥有世界。（东芝电子）4. Let's make things better. 让我们做得更好。（飞利浦电子）5. No business too small, no problem too big. 没有不做的小生意，没有解决不了的大问题。 （ IBM 公司） Look at the pictures on page37 and fill in the chart1. What are they trying to persuade you to buy?2. How are they trying to do so?3. What is the message of each ad?4. How is the information conveyed? Items Ad 1Ad 2Ad 3 The products they persuade you to buyHow to persuade The message each ad givesHow is the information conveyedAdvanced electronic productsBy using abstract design, slogan and picturesHigh quality,Help customers to succeedPicturesslogan, spokeswomanShampooBy using wonderful pictures ,slogan and realistic productsCreate beauty,bring happiness and love to customersProducts ,slogan, pictures Soft drinksBy using wonderful pictures, slogan and productsHelp athletes to refresh themselves.Pictures, slogan, products Words and expressions1.persuade② 表示“说服某人做（不做）某事，其结构为： persuade sb(not)to do sth. 或 persuade sb. into (out of) doing sth.”① 表示结果，即说服了，若表示“说服”或“劝说...
