视频传播对旅游城市宣传的影响摘要：随着科技的迅速发展，视频传播也与时俱进成为一种信息与流行元素传播的重要媒介。因此也对旅游景点及城市的宣传产生影响。然而关于视频传播对旅游城市宣传的影响研究还不够深入和系统。进一步深化相关研究能够为旅游城市宣传提供指导与借鉴。通过文献研究法和综合分析法研究了不同视频形态对旅游宣传推介的作用，分析了视频传播带动旅游热的原因，同时，总结了旅游视频传播的局限性。以此为基础，提出了通过视频传播推动城市旅游业发展的建议：要积极寻求各类合作，强化传播；不断挖掘特色文化，特色传播；深入结合地域旅游，创新传播；系统制定特色发展战略，提升传播口碑。关键词：旅游城市宣传；短视频；视频传播The Impact of Video Communication on Tourism City PropagandaAbstract：With the rapid development of science and technology, video communication also keeps pace with the times and becomes an important medium for the dissemination of information and popular elements. Therefore, it also has an impact on the propaganda of tourist attractions and cities. However, the research on the impact of video communication on tourism city propaganda is not deep enough and systematic. Further deepening the relevant research can provide guidance and reference for tourism city propaganda. Through literature research and comprehensive analysis, this paper studies the effect of different video forms on tourism promotion, analyses the reasons why video transmission drives tourism fever, and summarizes the limitations of Tourism Video transmission. On this basis, the paper puts forward some suggestions to promote the development of urban tourism through video communication: actively seek various kinds of cooperation, strengthen communication; constantly excavate characteristic culture, characteristic communication; in-depth integration of regional tourism, innovative communication; and systematically formulate characteristic develo...
