目录中文摘要4ABSTRACT...............................................................................................................................................5引言............................................................................................................................................................11 茶多多鲜饮吧概况.................................................................................................................................12 促销策略相关理论.................................................................................................................................32.1 促销的概念.......................................................................................................................................32.1.1 促销的发展................................................................................................................................32.1.2 促销的含义及目的...................................................................................................................42.2 四种促销策略...................................................................................................................................52.2.1 广告............................................................................................................................................52.2.2 营业推广....................................................................................................................................62.2.3 人员促销....................................................................................................................................62.2.4 公共关系....................................................................................................................................62.3 促销的重要性...................................................................................................................................73 茶多多鲜饮吧市场分析.......................
