丹阳大鹏广告公司员工激励制度存在的问题及对策摘 要本文基于员工激励制度存在的问题进行研究，以丹阳大鹏广告有限公司为例，分析公司人力资源管理中的激励制度问题，根据激励制度的理论研究，结合公司现状，通过实地考察法，综合考虑丹阳大鹏广告公司的工作人员激励制度的实现情况，准确把握这个公司员工目前激励制度方面的不足之处，提出建立有效的沟通体系、完善公司绩效考核制度、设计合理的物质与精神联系起来的激励模式、建立优秀的企业思想文化，加大公司员工的工作干劲，增加公司的整体效益以及竞争力的一些策略。关键词：激励制度；问题；对策Problems and Countermeasures of Employee Incentive System in danyang dapeng Advertising Company.AbstractBased on the problems of employee incentive this paper studies the problems. Take DanYang dapeng advertising co,LTD. Analyze the incentive system in human resource management of the company. Based on the theoretical research of the incentive system and the current situation of the company, through the field investigation method, the realization of the staff incentive system of DanYang dapeng advertising company is comprehensively considered. Accurately grasp the deficiencies in the current incentive system of the company's employees. It is proposed to establish an effective communication system, improve the company's performance appraisal system, design reasonable incentive model of material and spirit, and create a good corporate culture atmosphere. Improve the staff's enthusiasm, improve the staff's work efficiency and the enterprise competitiveness.Keywords: Incentive System; Problem; Countermeasures目 录0 引言 ................................................................... 1 1 激励的相关理论概述.................................................................................................................................21.1 激励的涵义...............................................................................
