电影票务 APP 评价指标体系的构建摘要 现如今，电影已成为人们日常生活中的一种主要娱乐方式，而电影票务也逐渐与发展迅速的互联网行业挂钩，电影票务平台及各类 APP 应运而生。观众想走进电影院看电影前总会通过电影票务平台的资讯，决定自己想看的电影并购买电影票等。市面上现有的电影票务 APP 各有特色，他们共有的特点是都拥有评价体系。在众 APP 的评价体系中大多数只包含了对电影的评价而忽略了观众的观影体验、影院的服务条件等。本文通过使用文献研究法，搜索相关文献、期刊等对现有电影市场及现有电影票务 APP 进行分析研究，找出现有评价体系里存在的问题和改进的地方。接着对电影票务 APP 的评价指标体系框架进行研究，对评价指标体系的具体指标进行分析，再进一步对整个评价指标体系进行研究构建通过本文研究构建一个既有电影票务 APP 的基本功能——电影评价，同时又能满足用户的使用习惯，提高用户使用体验，能提供给用户更好的观影决策的评价指标体系。关键词 电影票务；评论指标体系 The Construction of Evaluation Index System of Movie Ticketing ApplicationAbstract Nowadays, movies have become a major entertainment method in people's daily lives, and movie ticketing is gradually linked to the rapidly developing Internet industry, resulting in movie ticketing platform and various apps. Before the audience wants to enter the cinema to watch a movie, they will always use the information on the movie ticketing platform to decide which movie they want to watch and purchase movie tickets. Existing movie ticketing applications on the market have their own characteristics, and their common feature is that they all have evaluation systems. Most of these evaluation systems only include evaluations of movies and ignore the audience's movie watching experience and theater service conditions. This article analyzes the existing movie market and the existing movie ticketing application by using literature research methods, searching relevant literature, periodicals, etc. to fin...
