跨境电商环境下生鲜农产品发展的制约因素分析【摘要】近年来，跨境电商迎来崭新的黄金时代，借助着“互联网+”的优势，我国的跨境生鲜电商发展得如火如荼，成为创业市场追逐的新风口。相比起传统外贸，跨境出口电商有着广阔的海外市场，庞大的消费群体，是继 3C、服装之后我国企业打开国内外市场的最新利器。我国丰富的生鲜和农产品资源、日渐成熟的跨境电商平台建设、各地自贸区和保税区的设立、物联网技术的进步等，无不促进了我国跨境生鲜电商的发展，但同时也存在很多缺陷需要我们去克服。本文在论述跨境生鲜电商发展的基础上，根据实际出发，为其发展中存在的问题提供了一些发展建议，提高我国的生鲜和农产品在国际市场中的竞争力。【关键词】跨境电子商务；生鲜农产品；产品标准；物流Analysis of Restricting Factors on the Development of Fresh Agricultural Products in Cross-border E-commerce Environment[Abstract] Like a raging fire in the past, cross-border electric business has been developing in a new golden age. With the advantage of "Internet plus", China's cross border fresh electricity providers are developing vigorously, becoming the new outlet for the pursuit of the entrepreneurial market. Compared with traditional foreign trade, cross-border export e-commerce has a broad overseas market and a huge consumer group, which is the latest tool for Chinese enterprises to open domestic and foreign markets after 3C and clothing. China's rich fresh and agricultural products resources, the increasingly mature cross-border e-commerce platform construction, the establishment of free trade zones and bonded areas, and the progress of Internet of things technology all promote the development of cross-border fresh e-commerce in China. However, the existing problems in brand building, standard system construction, logistics capacity of fresh and agricultural products can not be ignored.On the basis of discussing the development of cross-border fresh food e-c...
