内容电商的运行模式分析和发展对策研究——以“一条”为例【摘 要】从传统电商发展到现在的各种形式的电商，无论是社交电商还是内容电商、直播电商，都是电商的其中一条分支，对于这些电商的分支，我们都会好奇它是怎样诞生、发展和创新的。同时，以一些成功的内容电商企业也成为这次研究的目标，我们通过对其中一家成功自媒体公司的研究，期望探索出内容电商企业如何在内容和电商中找到自己的平衡，通过借鉴成功经验和创新，从而创造出一个属于自己的商业模式。而本文就是通过探讨内容电商概念、产生背景以及它的分类，初步了解内容电商的基本知识。然后通过对“一条”这样一个内容电商平台的发展现状和运作模式进行研究，总结出 PGC 模式的特点，发现这个企业存在的问题，再针对这些问题提出合理化建议。【关键词】内容电商；PGC；商业模式注：本论文（设计）题目来源于教师的国家级（或省部级、厅级、市级、校级、企业）科研项目，项目编号为：。Analysis of the operation mode of content e-commerce and development countermeasures——a case study of “yitiao”[Abstract] From traditional e-commerce to various forms of e-commerce, social e-commerce, content e-commerce and live e-commerce are all branches of e-commerce. As for these branches of e-commerce, we are curious about how they are born, developed and innovated. At the same time, with the content of some successful electric business enterprise also become the target of this study, we through the study of one of the successful since the media companies, expected to explore content electric business enterprise how to find their own balance in content and electricity, through using the experience of success and innovation, creating a belongs to own business model. This paper is to preliminarily understand the basic knowledge of content e-commerce by discussing the concept, production background and its classification of content e-commerce. Then, through the research on the development status and operation mode of the content ...
