我国医药电商平台发展面临的政策问题以及网民购药意愿的分析摘要：在 21 世纪，各类电子商务平台发展迅猛，衍生出了许多丰富的功能和平台，医药电商就是众多新兴平台之一。此类平台拥有较低的药品营销成本、较宽的药品销售渠道等优点，还提供了个性化的药品服务等。但医药电子商务的发展在网络经济的大潮中还停留在落后和缓慢的状态，因为药品比一般产品更加特别，所以国家对于网络售药的监管很严格。此外还有顾客购药观念的固化，制约了医药电商行业的蓬勃发展。本文主要研究了我国医药电商平台发展目前面临的迫切需要解决的矛盾，主要是国家对于医药电商平台的政策监管问题，以及促使消费者选择医药电商平台的因素，并提出了针对性的解决方法。本文主要运用了探索法、文献研究法和经验总结等方法，查阅相关文献，收集已公布的国家有关政策指导和医药电商发展报告，对与本文有关的资料进行了整理，以此进行分析影响网民在医药电商平台采购药品的因素。最终希望通过改革现有法规制度，消除对网上药店发展的制约因素，逐步将医保纳入医药电商平台，完善网络定药机制以及完善电商平台医药物流配送服务等方法来解决这些问题。关键词：网上药店；医药电子商务；医药政策；医保；处方药Analysis of the policy problems faced by the development of China's pharmaceutical e-commerce platform and the willingness of Internet users to purchase drugsAbstract ： In the 21st century, all kinds of e-commerce platforms have developed rapidly, and many rich functions and platforms have been derived. Pharmaceutical e-commerce is one of many emerging platforms. Such platforms have the advantages of lower drug marketing costs, wider drug sales channels, and provide personalized drug services. But the development of medicine e-commerce is still in a backward and slow state in the tide of network economy, because medicine is more special than general products, so the law is very strict on the supervision of online medicine. In addition, the solidification of the concept of drug purchase by customers restricts the vigorous development of the pharmace...
