喜马拉雅 FM 内容付费现状及发展建议【摘要】随着知识型社会的到来和移动互联网的不断发展，内容付费的市场规模和用户规模在不断扩大，当中以“90 后”和“80 后”为主要消费群体，他们出于对自我的提升、自我的完善和自我的实现，会更倾向于通过付费方式而获取更有效、更集中的知识。但在当今时代，大部分用户获取知识都处于一种被动状态中，各种弹窗、头条都呈现出知识的碎片化状态，如何在信息冗余的环境中快速有效地获取有用的信息内容呢？喜马拉雅 APP 就是我们一个很好的选择，其在内容付费市场占有率最大，本文选择它作为研究对象，通过相关文献论述以及深入喜马拉雅APP 查看，观察其产品特征、现状和趋势。使用内容分析法对喜马拉雅 FM 付费音频专辑进行客观、系统和定量的研究，对研究对象可观测数据进行描述，对内容付费音频的传播内容进行整体思考，分析喜马拉雅 FM 中内容付费音频的现状和不足，并结合电子商务专业知识，提出解决方案和发展建议。【关键词】内容付费；喜马拉雅 FM；网络音频平台；知识付费产品1Status quo and development suggestions of Himalayan FM content payment[Abstract] With the coming of knowledge society and the continuous development of mobile Internet, the market scale and user scale of content payment are expanding. Among them, "90 generation" and "80 generation" are the main consumption groups. They are more likely to acquire more effective and centralized knowledge through paying ways out of self promotion, self perfection and self realization. But in today's era, most users acquire knowledge in a passive state. All kinds of windows and headlines show fragmentation of knowledge. How can we get useful information quickly and effectively in the environment of information redundancy? Himalayan APP is a good choice for us, and it has the largest share of the paid content market. This paper chooses it as the research object, and observes its product characteristics, current situation and trend through relevant literature discussion and in-depth rev...
