摘 要必要商城 C2M 电商模式是用户直连制造商，去除中间流通加价环节，制造商按需生产的一种新型电商模式。必要商城在电商行业深耕多年，有上百家制造企业入驻，拥有千万级用户量，进入了规模化发展阶段，是具备新型电商发展资质和能力的电商平台。本文通过运用 SWOT 分析方法，对必要商城 C2M 电商模式在发展中的优势、劣势、机会和威胁等多个方面进行剖析并提出了促进必要商城 C2M电商模式发展的对策。本论文分三大部分，第一部分是讲述必要商城的概述。第二部分分析必要商城的 C2M 模式具有的高性价比、个性化和无库存优势；定制产品的退货问题、品类少等劣势；技术发展和政策红利带来的机遇以及竞争者的威胁。第三部分是提出一些有助于必要商城 C2M 电商模式发展的策略，包括利用信息技术、加大宣传投入、优化生产流程、运用新兴技术、加强与不同领域品牌制造商合作、增加平台社交功能等，为必要商城提升市场竞争优势。必要商城要对 C2M 电商模式进行优化和创新才能在激烈的竞争中生存。 关键词：必要商城 C2M模式 SWOT分析IABSTRACTThe Biyao C2M e-commerce model is a new e-commerce model in which users directly connect to the manufacturer and manufacturers produce on demand without the middle circulation markup link. With hundreds of manufacturing enterprises and tens of millions of users, it has entered the stage of large-scale development. It is an e-commerce platform with the qualification and capability of new e-commerce development.Combined with the development status of the necessary mall, this paper analyzes the advantages, disadvantages, opportunities and threats of the C2M e-commerce model in the development of the necessary mall through SWOT analysis, and proposes countermeasures to promote the development of the C2M e-commerce model in the necessary mall. This paper is divided into three parts, the first part is about the necessary mall development scale and investment and management standards. The second part analyzes the advantages of high cost performance, personaliz...
