大学生旅游动机分析——以西北师范大学为例ANALYZE OF COLLEGE STUDENTS’ TOURIST MOTIVATION目录一 . 引言 ...................................................................................................................................................... 2 1. 旅游动机概念界定 ................................................................................................................................ 3 2. 调查内容 ................................................................................................................................................ 3 3. 调查方法 ................................................................................................................................................ 4 二．调查数据整理及结果分析 ................................................................................................................ 4 （一）旅游行为相关信息调查 ................................................................................................................ 4 1. 受访者性别及年级构成： .................................................................................................................... 4 2. 除去基本生活开支后的可自由支配的资金数额 ................................................................................ 4 3. 旅游频次 ................................................................................................................................................ 5 4. 旅游费用来源 ........................................................................................................................................ 5 5. 对于被试一般倾向于选择旅游目的地范围的调查 ............................................................................ 6 6. 不能出游的原因 .................................................................................................................................... 6 7. 期望出游的结伴方式分析 ................................................
