北京理工大学珠海学院 2020 届本科生毕业论文当下房地产营销现状及改进措施的探究现如今我国的房地产政策不断优化，逐渐深入调控房地产营销的系统化管理，国家体系加强了对房地产市场的监督管理，导致当前市场环境的竞争不断增大。随之而来的土地、人口、就业问题也在逐步凸显出来，而我国在住房制度以及土地的使用制度这两个方面作出了更加深入的改革措施，这使得房地产行业面临着新的挑战。现在，在企业的竞争当中，营销策划能力彰显出非常关键的功能。我们需要知晓房地产营销策划的主要内容以及内涵，而且也对于它存在的误区进行了解。基于对误区的思想上的认识，以及详细的分析后，提出解决这些误区的完善措施。在研究内容上，运用 4P 的相关理论以及策划的规范流程进行分析，并针对存在的营销问题提出相应的改进措施，为我国房地产业的更好发展提供有价值的启示。关键词：房地产营销，营销策划，解决策略北京理工大学珠海学院 2020 届本科生毕业论文AbstractNowadays, China's real estate policy is continuously optimized, and the systematic management of real estate marketing is gradually deepened. The national system has strengthened supervision and management of the real estate market, resulting in increasing competition in the current market environment. The ensuing problems of land, population and employment are also gradually highlighted, and China has made more in-depth reform measures in the housing system and the land use system, which makes the real estate industry face new challenges. Now, in the competition of enterprises, the marketing planning ability shows a very critical function. We need to know the main content and connotation of real estate marketing planning, but also to understand its misunderstandings. Based on the ideological understanding of the misunderstandings and detailed analysis, it proposes perfect measures to resolve these misunderstandings. In terms of research content, the relevant theories of 4P and planned standard processes are used for analys...
