目录1XXXXXXX及行业相关 .................................................................................................... 11.1XXXXXXXX背景 ................................................................................................................ 21.2XXXXXXXXX现状 .............................................................................................................. 21.3 行业现状 ......................................................................................................................... 21.4 行业发展趋势 ................................................................................................................. 21.5 竞品分析 ......................................................................................................................... 31.6XXXXXXX定位 .................................................................................................................. 3 1.6.1 目标人群 .................................................................................................................. 3 1.6.2 定位目的 .................................................................................................................. 3 1.6.3 运营方向 ..........................................................................................................................32.运营实施2.1 内容运营 ........................................................................................................................ 32.2 活动运营 ......................................................................................................................... 4 3 微商城运营3.1.微商城的建立 ................................................................................................................. 43.2 微商城推广 ..................................................................................................................... 53.2.1 推广渠道 ............................................................