微电影项目融资计划书目录一、基本介绍 ............................................................................................. 4二、微电影受众分析 ................................................................................ 71、微电影受众分析 .............................................................................. 72、微电影受众特征： .......................................................................... 8三、微电影 SWOT分析 ............................................................................ 10 1.S——优势 (STRENGTH) ........................................................................ 10 2.W——劣势 (WEAKNESS) ........................................................................ 10 3.O——机会 (OPPORTUNITY) .................................................................. 10 4.T ——风险 (THREATS) .......................................................................... 11 四、微电影项目发展思路 ...................................................................... 11 1、微电影制作发行 ................................................................................ 11 2、发行平台运营 .................................................................................... 11 3、艺人经纪和包装 ................................................................................ 12 4、企业定制影片 .................................................................................... 12 5、网络营销推广 .................................................................................... 12 6、版权交易及合作开发 ........................................................................ 12 五、微电影运营策略 .............................................................................. 13 六、盈利模式分析 .................................................................................. 14 七、项目综述 .............................................................................................
