SWOTAnalysisThefacilitywasoldThestafflackofmotivationThebuildingwasreallysmall……TherewasalotofpaperWorkandbureaucracy31542StartingpositioncasecaseHealthCenterThesecharacteristicsresultedinthishealthThesecharacteristicsresultedinthishealthcentrefacinguptoalotofproblemswithcentrefacinguptoalotofproblemswiththeaccommodationofthepatientstheaccommodationofthepatientsStartingpositioncasecasetheestablishmentofanewadvancedhospitalinthecitymadethesituationevenworsecasecaseStartingpositionSothehealthCentermaycan’tachieveit’smissionNow,theydecidedtoperformaSWOTanalysisinordertoperformthebestdecision-makingforalltheproblemsthattheyfaced!casecaseOfcoursetheyneedyourhelp!?RulesRules•UsingSWOTanalysisgrid(next2slides)•Twogroups•Usingpaper•10minutesforanalysis•10minutesfordecisionmakingSWOTAnalysisMatrixSWOTAnalysisMatrixINTERNALFACTORSINTERNALFACTORSEXTERNALFACTORSEXTERNALFACTORSSTRENGTHSSTRENGTHSWEAKNESSESWEAKNESSESOPPORTUNITIESOPPORTUNITIESTHREATSTHREATS•…•…•…•…•…•…•…•…•…•…•…•…•…•…•…•…HARMFULToachievingtheobjectivesHARMFULToachievingtheobjectivesHELPFULToachievingtheobjectivesHELPFULToachievingtheobjectivesSWOTAnalysisMatrixSWOTAnalysisMatrix(recommended)Opportunities•…•…•…Opportunities•…•…•…Threats•…•…•…Threats•…•…•…SOSOWOWOSTSTWTWTOptions………Options………Options………Options………Weaknesses•…•…•…Weaknesses•…•…•…Strengths•…•…•…Strengths•…•…•…stepssteps•Step1:PurposeofconductingSWOTanalysis•Step2:ThegatheringofinformationonStrengthsandWeaknessesfocusedontheinternalfactorsofskills,resourcesandassets,orlackofthem.ThegatheringinformationonOpportunitiesandThreatsshouldfocusontheexternalfactorsstepssteps•Step3:Themanagerofthehealthcentreencouragedallthemembersofstafftofreelyexpresstheiropinionsaboutwhattheyfelttobeappropriate•Step4:SWOTmatrix•Step5:AftercompletingtheSWOTmatrixtheSWOTparticipantshadawiderviewofthesituationatthecentresotheywereabletoproposethealternativesthathelpedconsiderablyintheoperationofthehealthcentreNowisyourNowisyourshowtime!showtime!ReviewofSWOTanalysisReviewReview•WhatisSWOTanalysis?SWTOStrengthsWeaknessesOpportunitiesThreatsWhatisSWOTanalysisWhatisSWOTanalysis•ASWOTanalysisisaplanningtoolusedtounderstandtheStrengths,Weaknesses,Opportunities,andThreatsinvolvedinaprojectorinabusiness.•Itinvolvesspecifyingtheobjectiveofthebusinessorprojectandidentifyingtheinternalandexternalfactorsthataresupportiveorunfavorabletoachievingthatobjective.SWOTAnalysisSWOTAnalysisSSWOTStrengths•PositivetangibleandintangiblePositivetangibleandintangibleattributes,internaltoanorganization.attributes,internaltoanorganization.•Theyarewithintheorganization’sTheyarewithintheorganization’scontrolcontrolSWOTAnalysisSWOTAnalysisSWWOTWeaknesses•FactorsthatarewithinanFactorsthatarewithinanorganization’scontrolthatdetractfromorganization’scontrolthatdetractfromitsabilitytoattainthedesiredgoal.itsabilitytoattainthedesiredgoal.•WhichareasmighttheorganizationWhichareasmighttheorganizationimprove?improve?SWOTAnalysisSWOTAnalysisSWOOTOpportunities•ExternalattractivefactorsthatExternalattractivefactorsthatrepresentthereasonforanrepresentthereasonforanorganizationtoexistanddevelop.organizationtoexistanddevelop.•WhatopportunitiesexistintheWhatopportunitiesexistintheenvironment,whichwillpropeltheenvi...
