THE INFLUENCE OF CULTURE ON THE NEGOTIATION STYLES OF BRITISH STUDENTS JALAL ALI BELSHEK Abstract In this study, the argument is that British students whose major subject is politics are very tough and direct in their negotiation, but they lack the understanding of the many cultural factors that should be taken into account when negotiating with others from different backgrounds
So, the main purpose of this study is to describe the understanding of British politics students of negotiation in intercultural settings
First, the concepts of culture and negotiation processes in general are explained, and then cultural influences on negotiation are discussed
A questionnaire was used to collect the data, which revealed that the British students are noticeably influenced by their cultural value