广东东软学院本科生毕业设计（论文）中小型教育机构营销推广策略分析——以“冯老师课堂”为例Analysis on Marketing Promotion Strategies of Small and Medium-sized Education Institutions —— with FENG Classroom as an Example内容摘要近年来，孩子的课外辅导越来越多的家长重视，随着国家支持和鼓励发展民办教育的一系列政策出台，当前我国的民办教育市场正处于蓬勃发展的阶段。学生对课外辅导的需求急剧增大，这也催生着越来越多的教育培训机构出现。但目前教育机构行业良莠不齐中小型教育机构越来越多，面对日益激烈的教育机构竞争市场与消费者的不断增加,许多中小型教育机构不断改变自身，开始转型。如今，我国中小型教育机构在营销管理方面多数存在此类问题：推广方式不先进、经营成本与效益不成正比、机构组织管理架构不合理等。作为中小型教育机构,要想获得更好的收益就得做好相关市场营销推广工作。本文以冯老师课堂（以下简称“F 课堂”）为例，分析 F 课堂的现状并为促进其营销推广做出一定的分析及建议，合理运用体验式营销和新媒体平台推广方式，期望 F 课堂可以取得更好的发展。同时希望本文对其他中小型教育机构的营销推广可以一定的参考价值。广东东软学院本科生毕业设计（论文）关键字：中小型教育机构；营销推广；F 课堂；体验式营销广东东软学院本科生毕业设计（论文） AbstractRecently, more and more parents pay attention to their kid's extracurricular tutoring.With the introduction of a series of national policies to support and encourage the development of private education, the private education market is in the stage of vigorous development.There is a sharp increase in the demand for extracurricular tutoring among students, which also leads to the emergence of more and more educational and training institutions.At present, the industry of educational institutions is uneven, and there are more and more small and medium-sized educational institutions. Facing that,some small and medium-sized educational institutions are constantly adjusting their development ideas and marketing strategies. There are many probl...
