“麦当劳”的促销组合策略及其运用问题研究-以佛山麦当劳为例Research on Promotion Mix Strategy and Application of McDonald's - Take McDonald's in Foshan as Examples在改革开放水平不断扩大，经济不断获得高速发展，社会节奏变快，餐饮业也随之获得发展，其中快餐行业上餐迅速节省时间的特点越发受到消费者的青睐，同时也加剧了快餐行业的竞争。为促进行业发展，创新策略，吸引消费者目光成为商家竞争的手段。以麦当劳公司为例，剖析新时代下的快餐饮行业巨头是如何制定促销策略，如何选择多样的促销组合并且高效的运用于市场竞争当中，选择麦当劳作为问题研究对象是有一定的意义的，对其他企业的发展也更具有参考价值。关键词：餐饮需求 市场竞争 促销组合 创新策略广东东软学院本科生毕业设计（论文）AbstractWith the rapid economic development, people's living standards continue to increase and People's demand for the fast food industry has also become greater. Today, with the accelerated pace of life, the time-saving features of the fast food industry are increasingly favored by consumers. while the rapid development of the fast food industry has also accelerated competition in the fast food industry. Innovative strategies and attracting consumers' attention have become a means for merchants to compete. In the new era, this article uses McDonald's as an example to analyze how the fast food industry giants have developed promotional strategies，how to choose a variety of promotional methods and use them efficiently in market competition. This article selects McDonald's as the research object hoping to have a certain significance for the development of the fast food industry and hoping to have a reference value for the development of other companies.Key words：Catering needs Market competition Promotion mix Innovation strategy广东东软学院本科生毕业设计（论文）目 录第一章 绪论..................................................11.1 论文研究的目...
