碧桂园市场营销策略分析——以清远市清城区为例【摘要】步入改革开放新时代以来，房地产行业在国内的发展如日中天。在此之后的数年间，房价的增长速度十分惊人，尤其是部分发达地区的房地产市场，为了更好地促进企业盈利，实现房屋销售地目标，房地产企业的营销策略也随之不断改进。本文以市场营销的相关理论为研究基础，基于项目发展以及满足购房人的购买需求，对碧桂园清城区项目营销策略进行了分析，揭示了碧桂园清城区项目营销存在的现实问题，基于市场细分和市场定位的相关知识，本文确立了碧桂园清城区项目的具体营销策略。在如今的房地产行业竞争中，市场营销的价值逐渐凸显，对碧桂园清城区项目营销策略的研究，能够帮助碧桂园清城区项目提升市场占有率，也为其他房地产项目的营销策略制定提供参考。【关键词】碧桂园；房地产营销；清远市清城区；营销策略Analysis of Country Garden Marketing Strategy: Taking Qingcheng District of Qingyuan City as an Example[Abstract]Since Philip Kotler entered the new era of reform and opening up, the real estate industry in China has been developing rapidly. In the following years, the growth rate of house prices is very alarming, especially the real estate market in some developed regions. In order to better promote corporate profits and achieve the goal of housing sales, real estate companies' marketing strategies have also continued to improve. Based on the relevant theories of marketing, this article analyzes the marketing strategy of Country Garden Qingcheng District project based on the development of the project and meets the purchase needs of home buyers. It reveals the real problems existing in Country Garden Qingcheng District project marketing. Related knowledge of market positioning, this article establishes specific marketing strategies for Country Garden Qingcheng project. In today's competition in the real estate industry, the value of marketing has gradually become more prominent. Research on Country Garde...
