1广东东软学院本科毕业设计（论文）短视频 APP 抖音营销策略探析Anaiysis of Marketing Strategy of Short Video APP Douyin摘要2000—2020 年是互联网高速发展的黄金 20 年：互联网时代升级成为了移动互联网时代，而在其中的媒体行业就有明显的变化，从旧媒体缓慢衰弱到新媒体的强势崛起，中间的可谓是经历了时代的淘沙。2017年，短视频应用开始爆发，各种短视频 APP 纷纷涌现，如快手、火山、抖音等。大家喜欢并推崇短视频的原因在于，短视频能够有效填补碎片时间，且比较符合大家的口味。商场如战场，抖音作为新媒体行业中的一匹黑马，在明争暗斗的战场上脱颖而出，一举引起国内大多数人的关注和吸引。本文通过收集整个互联网上各种关于抖音的数据来更加全面的了解抖音的前世今生，并探究它的未来。希望通过探究短视频及对应的 APP——以抖音为例，在未来的发展方向上为个人本身和整个行业触摸、发掘甚至创造下一个风口，或者是通过对短视频爆火机制更深层的了解，掌握并有效的使用这类软件，来获取群众想要的渠道资源或者公司利润。2广东东软学院本科毕业设计（论文）关键词：新媒体，抖音短视频，营销策略3广东东软学院本科毕业设计（论文）AbstractFrom 2000 to 2020 is the golden 20 years for the rapid development of the Internet: the Internet era evolves into the mobile Internet era, in which the media industry has undergone great changes, from the slow decline of old media to the strong rise of new media. In 2017, all kinds of short video apps began to explode,. One after another, such as KuaiShou, volcano, DouYin, etc. Because short videos are more in line with the viewing habits of the public and can effectively fill people's fragmented time, they are highly respected by people.Business is like a battlefield. As a dark horse in the new media industry, DouYin stands out in the battlefield of infighting and attracts the attention of most people in China. This paper collects all kinds of data about DouYin on the Internet to have a more comprehensive understanding of its past life and ...
